TONI & GUY unveils trend report 2020 campaign

TONI&GUY has long established its fashion credentials over 15 years backstage and it’s incredible to think about the number of shows worked on -not only at London Fashion Week, but in key global markets including: Paris, Milan, New York and Tokyo, to name a few.
Always at the forefront of new trends, these global inspirations have helped shape the creative process for the latest campaign – TREND REPORT 2020.
A celebration of hair and fashion which are so intrinsically connected, TONI&GUY TREND REPORT 2020 is a collection of SIX individually distinctive cuts and colours –
illustrated by FOUR individual trends, including THREE men’s looks, plus FOUR editorial.
The International Artistic team’s expertise echoes throughout into the formation of one big idea, where for the first time, they cleverly applied the same rule of thought given to garment tailoring; shapes, textures and even colour – to hair.
The creative fuses fashion trends direct from the catwalks over the last 12 months. Created with the brand’s global client in mind to make these trends aesthetically accessible seasonally,
the TREND REPORT 2020 collection recognises the playfulness and variety of today’s fashion as a form of individual expression. What makes the collection interesting, is the eclectic range of cuts, colours and style silhouettes – all of which can easily be interchanged and individualised to every client’s hair/length/texture.
Photography and styling pay homage to some of today’s biggest fashion icons, while the background colours draw inspiration from nature and the subtlety of a beige-on-beige palette. This is contrasted with strong, tailored styling and accessories, juxtaposed with intricate lacing, ripples and ruffles, evoking feelings of romance, sophistication and self-confidence.

“This year’s collection features everything from beautiful, soft, feminine hair, to strong, stand-out looks. Each one reflects some of the biggest trends we have seen – not only this season, but the styles we predict will be big throughout 2020. It’s the perfect way to celebrate 15 years of being Official Sponsors of London Fashion Week”.
Sacha Mascolo-Tarbuck
Global Creative Director

“When it comes to shooting, team work is so important.
It’s been paramount in creating the campaign.
You can see this passion and the dedication of everyone
through the images and how we keep innovating the brand.”
Cos Sakkas
International Artistic Director and head of education

Trends reborn as haircuts with seasonal colour interpretations global roll out october 2019

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