Cosmoprof Worldwide Bologna is set to celebrate its 55th edition with highly positive results. Over 3,000 companies from 67 countries have confirmed their presence (+4% compared to 2023), and the exhibition area is sold out. 58% of exhibitors come from European countries, and 42% from outside Europe. 35% of total exhibitors are showcasing at Cosmoprof for the first time: the percentage is particularly noteworthy compared to 2023. The participation of 30 country pavilions confirms the international appeal of the event; they will showcase the best of national production for Australia, Brazil, China, Czech Republic, France, Germany, Greece, India, Indonesia, Ireland, Japan, Korea, Latvia, Poland, Romania, Spain, Sweden, Taiwan Region, Turkey, Ukraine, UK, USA. New to the 2023 edition is the presence of Estonia, Norway, the Pacific Islands, Palestine, and Singapore.

Cosmoprof Worldwide Bologna will benefit from the longstanding partnership with Cosmetica Italia – Italian Association of Cosmetic Companies, and the collaboration with the Ministry of Foreign Affairs and International Cooperation in Italy and with ITA – Italian Trade Agency is incentivising the participation of more than 90 delegations with the most important importers, distributors, and retailers worldwide.

These results reflect the general confidence and optimism of the market, as well as the positive reception of the event’s new format, with the coordinated opening of all pavilions on the same day, Thursday, March 21st, to facilitate a multi-channel approach. Cosmopack and Cosmo Perfumery & Cosmetics will be open for three days and will close on Saturday, March 23rd. The pavilions dedicated to the professional channels of Cosmo Hair Nail & Beauty Salon will be open for four days and will close on Sunday, March 24th. The decision to revise the dates is motivated by changes in the habits of industry operators. Opening all pavilions on Thursday will facilitate contact between companies and international operators across all distribution channels.

Cosmoprof Worldwide Bologna is the most important event within the international Cosmoprof platform, which, with its events in Hong Kong, Mumbai, Las Vegas, Bangkok, and, starting this year, Miami, offers unique international business opportunities. The excellence of its services and the presence of key players across all industry sectors make participation in Cosmoprof a unique and unparalleled experience. It simultaneously provides an excellent exhibition, showcasing the most exciting innovations from every country worldwide, and offers high-quality training moments with the contribution of prestigious experts and opinion leaders. Furthermore, specific digital services tailored to the needs of individual operators and the expertise of a highly qualified team assist stakeholders in enhancing business relationships and developing new projects.


Cosmo Hair & Nail & Beauty Salon provides an optimised pathway for distributors, owners, and professional operators of beauty centres, wellness spas, hotels, and hairdressing salons. There will be over 1,140 exhibitor companies from 46 countries for the 2024 edition, accounting for 38% of the total exhibitors. New products and services, live demos with the most renowned international hairstylists, and workshops will animate pavilions 25, 31, 32, 33, and 37 dedicated to the hair universe. In March, Hub45 is coming back: the area dedicated to the barbering sector will be held in collaboration with YouBarber, conceived by Marco Zucchini. It’s a unique opportunity to discover the latest grooming market trends and bring together professionals and operators in a space for sharing, comparison, and growth.

A series of exclusive in-depth sessions will also be dedicated to the professional channel on Sunday, March 24th: Cosmo Onstage, the stage dedicated to the latest developments in the professional beauty landscape, will host the most renowned experts in the field in the unique role of GURUs, who will delve into specific themes and trends. There will be in-depth sessions for professionals in the hair sector, including the one with Hair Fashionists Carlo Di Donato, Stefano Bugada, Stefano Conte, Toni Pellegrino, Mirko Schioppa, and Pino Troncone, who will unveil the styles, colours, and shapes of the upcoming looks.

A strategic event for the hair industry is ON HAIR, the event of Cosmoprof Worldwide Bologna dedicated to hair fashion. On the On Hair theatre runway, the most prestigious hairstylists and teams will showcase the most dramatic cuts, the latest colour trends, and the most creative hairstyles. For the 2024 edition, ON HAIR proposes a one-day event on Sunday, March 24, with a schedule of shows that will amaze the entire hair community. In the OnHair Arena theatre, there will be performances by the world’s most influential companies and artistic teams: L’Oréal Professionnel, Matrix by Urban, Redken, Gamma Più, My.Organics, FARMACA with Genny D’Auria and Mimmo Laserra, Gea Academy x Shot, Fashion Mix/Xenon Group, Revlon Professional, and American Crew.

For the 2024 edition, Cosmoprof will pay a solid tribute to the excellence of the hair industry. The Life Achievement Award, an annual award from Cosmoprof Worldwide Bologna to a particularly influential personality in the industry, will be presented to Trevor Sorbie, a celebrity in the hair universe and a protagonist on the world’s leading stages.

Don’t miss the latest Cosmoprof Worldwide Bologna 2024 updates: visit the website and get your ticket for the show!

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