On the 6th October, 3,000 hair professionals from across the UK and around the world gathered at the ExCel Arena, East London, for TONI&GUY Salon Live hosted at Salon International. Headed by Global Creative Director Sacha Mascolo-Tarbuck and Head of Education, Cos Sakkas, with the multi award-winning Artistic Team – the new collections from TONI&GUY and label.m Professional Haircare for 2019/20 were launched. This was in addition to a trend-led presentation straight from the runways of London Fashion Week and London Fashion Week Men’s, concluding with awe inspiring Avant Garde work.
On stage to open the show was Global Creative Director, Sacha Mascolo-Tarbuck who paid tribute to her father and discussed the new direction of the brand with newly appointed CEO Nigel Darwin at the helm and International Artistic Director, Cos Sakkas’ bigger creative role within the company.
This led to the man himself, Cos Sakkas appearing with the rest of the TONI&GUY International Artistic Team to present the new campaign – Trend Report 2020; a collection of six distinct cut and colour trends, illustrated by four individual looks in which the Team has interpreted ideas from the world of fashion.

In summary, the creative depicts how International Artistic Team cleverly applied the same rules of garment tailoring, shapes, textures and even colour to hair; fusing together fashion trends from the catwalks over the last 12 months with haircut, colour and styling trends.
It was only fitting that honouring others came next. TONI&GUY’s mantra as long been, that ‘it’s the people within the company that make it so successful.’
The TONI&GUY 2019 Awards Winners were as follows:
UK Stylist of the Year – Julian Markez, Sloane Square
Global Stylist of the Year – Valery Lipen, Saint Petersburg Russia
UK Technician of the Year – Richard Munslow, Hemel Hempstead
Global Technician of the Year – Kelly de Bruyn, Holland
Brand Ambassador of the Year – Serena and Yasmin Hussain, Birmingham
Hairdresser of the Year – Australian Artistic Team
The positive vibes continued with both a London Fashion Week section and Avant-Garde spectacle featuring beautifully crafted, hair. Then it was all about the finale. In true TONI&GUY style, it was big, with all models and team gathered on stage to celebrate all things TONI&GUY.
Following on from Salon Live, TONI&GUY hosted their first ever Business Forum where partners and teams from around the UK and across the world joined together to re-connect with each other, be part of the brand’s latest Collection, learn about the year ahead, and share experiences from the year gone by. The awards continued and the following were deservedly recognised as some TONI&GUY’s highest achievers:
UK Salon – Bristol, UK
UK Partner – Nick and Claire Slorach, UK
Global Partner – Frankie Chan, China
Rising Star Award – Sammi Bailey, Woking UK
Business Innovation – Charlotte Spearing, UK
Salon Design – Milan, Via Vicenzo Monti, Italy
Brand Excellence – Charity Cheah & Sergio Carlucci, Italy
Client Experience – Teddington, UK
Global Education – Japan

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