After 2 years of intense marketing around the globe and attending 466 events, at 129 cities in 105 different countries; the most awaited event of the year BEAUTYISTANBUL 2019 successfully took place on 2-3-4 October and surpassed all expectations as not only a regional but a global cosmetics & beauty event.
In its first edition, BEAUTYISTANBUL 2019 hosted 313 exhibitors including 145 international companies from 52 countries and was more than just an exhibition, it was a gathering of the international beauty community in the historical and majestic city of Istanbul. BEAUTYISTANBUL exhibitors spanned 5 continents with the main focus on Country Pavilions from Italy, Brazil, Morocco, France, Germany and China. The 3-day compact agenda was focused on B2B meetings with 8,246 industry professionals including 5,220 international buyers from 145 countries. International buyers comprised a total of 63%, including 754 delicately selected VIP Hosted Buyers from 120 different countries in attendance. Thus, making BEAUTYISTANBUL Hosted Buyer Program one of the biggest in the world and the biggest in the cosmetics and beauty industry.
Thanks to BEAUTYISTANBUL’s revolutionary online matchmaking business platform “O2O”, both exhibitors and visitors were familiar with one another prior to meeting and were able to arrange their business accordingly. With O2O Platform, 11,439 registered buyers made enquiries to 3,874 uploaded products and arranged 9,294 meetings with exhibitors.
According to interviews and surveys conducted with exhibitors and visitors, BEAUTYISTANBUL 2019 was one of the most effective and professional events they have ever attended. It was in fact considered the best exhibition organized in Turkey. They classified BEAUTYISTANBUL as a “niche exhibition” with a wide variety of product categories at hand and only professional visitors in attendance. Visitors gave top marks to the quality of products present and praised the efforts for the organization.
BEAUTYISTANBUL continues to leave its mark on industry professionals and will resume where it left off 8-9-10 October 2020! We wish to see you again next year at the heart of Istanbul, one of the world’s most attractive cities!