Cosmoprof Asia 2017 – All About Education
Cosmoprof Asia, the leading beauty B2B event in the Asia-Pacific region, is more than just a treasure trove of beauty and personal care products; it is the centre stage for the latest insights and trends of the cosmetics industry, a place where the whole world congregate to increase their market knowledge and network with industry leaders and peers . Many events and seminars will be held throughout the fair across two venues – AsiaWorld-Expo (AWE) and the Hong Kong Convention & Exhibition Center (HKCEC), as shown below:
COSMOTALKS Cosmotalks is a series of seminars to be held at both AWE and HKCEC from 14-17 November. At AWE, the seminars will focus on the most relevant and interesting topics related to the cosmetic industry – innovation and research, formulation, cutting-edge natural raw materials, eco-sustainable design and new packaging solutions, together with market research in the Asia-Pacific region. These seminars are organised in partnership with Beautystreams, Centdegrès, CosmeticsDesign.Com, Ecovia Intelligence, Hong Kong Society of Cosmetic Chemists, Neuni Group, NPD, WGSN and Yang Design.
Meanwhile, at HKCEC, you can find specific talks on the trends that are affecting the development of the industry, both locally, with a focus on beauty trends in Korea, Japan and China, and globally, with an analysis of the digital impact on the beauty industry; luxury cosmetics; and the impact of millennials on marketing, sales and product development strategies. These educational sessions are organised in collaboration with partners such as Beautystreams, Cosmetic Observer, Creative Capital, Google, Kline and Mintel.
SPA CONFERENCE The Spa Conference celebrates its tenth edition this year, with a focus on the trends, novelties and economic development of the spa industry. Managers and spokesmen from the most prestigious hotel associations will lead the panel of speakers, focusing on main Asian markets. This event will be held at The Forum area, a place dedicated to thematic seminars in HKCEC, from 15-16 November.
NATURAL & ORGANIC SYMPOSIUM In conjunction with the debut of the new Natural & Organic zone in Cosmoprof Asia 2017, the Natural & Organic Symposium will be held at The Forum area at HKCEC on 16 November. This symposium, organised in collaboration with Ecovia Intelligence, features three sessions devoted to the analysis of the natural and organic cosmetics market: including the main trends, opportunities and challenges, marketing and distribution strategies and what are the consumers’ expectations on certified organic products.
COSMOPROF ONSTAGE Cosmoprof Onstage is where all beauty trends come to life. Happening on the main stage of Hall 5C, HKCEC from 15-17 November, there will be live shows and demo sessions on hair styling, nail art creations, make-up techniques, beauty treatments and presentations of innovative products.
The highlight of the event will be the K-Beauty Shows. This show, presented by Korea which is this year’s Country of Honor, features thematic seminars and live demonstration showcasing the best of Korean beauty trends.
The Japan Beauty Week’s “Catch up! Japanese NEW Kawaii Beauty”, to occur on 16 November, is another highlight. Presented in collaboraton with Japan’s popular women’s magazine “non-no”, this show will feature renowned make-up artist from Japan who will be introducing Japan’s latest make-up trends to the world.
Meanwhile, happening on 17 November is the Hong Kong Professional Nailist Union Competition 2017, organised by the Hong Kong Professional Nailist Union. This exciting nail competition will see more than 200 contestants from around the world competing in 8 categories, including French Sculpture, One Tone Sculpture, Gel Manicure, Flat Art Tip Design, Fantasy Nail Art, Mix Media Boxed Nail Art, Manicure Art and Vocational College Manicuring.
For further information, please visit www.cosmoprof-asia.com