- 15th International Cosmetics, Beauty, and Hair Exhibition- BeautyEurasia organized by Platform Uluslararası Fuarcılık operating under ITE Turkey, which organizes premier exhibition organizations in leading industries of Turkey, will be held between June 20-22, 2019 in İstanbul Expo Center.
- BeautyEurasia will host important buyers from countries such as Russia, Bulgaria, Saudi Arabia, Serbia, the Netherlands, Colombia, Ghana, Poland, Moldova, Qatar, Kazakhstan, India, Ukraine, Ecuador, and Azerbaijan within the scope of this year’s VIP Hosted Buyer programme.
- BeautyEurasia, the international meeting point of the industry, is supported by the Ministry of Commerce for the first time this year. The ministry will provide 50 percent support for the promotional activity costs of the exhibitors.
15th International Cosmetics, Beauty and Hair Exhibition – BeautyEurasia, the largest cosmetics exhibition in Eurasia region and organized by Platform Uluslararası Fuarcılık operating under ITE Turkey will welcome its visitors between June 20-22, 2019 in İstanbul Expo Center.
The exhibition, along with being one of the most important gateways which open to the Eurasian market, will offer new business and cooperation opportunities to the domestic and international industry professionals. In this regard, the exhibition will host important buyers from countries such as Russia, Bulgaria, Saudi Arabia, Serbia, the Netherlands, Colombia, Ghana, Poland, Moldova, Qatar, Kazakhstan, India, Ukraine, Ecuador, and Azerbaijan with the VIP Hosted Buyer programme that will be held this year as well. With the ITE Connect Matching Program (Matchmaking System), all exhibitors, visitors, and hosted buyers will have the opportunity to network quickly and efficiently, connect with the right customers or suppliers, and expand their contacts base through the free-to-use smartphone and internet application for the first time this year. In addition, International Hosted Buyer programme will be organized this year as well with the support of the Ministry of Commerce.
The Ministry of Commerce supports qualified domestic exhibitions in various industries with international recognition and it also provided support for the beauty and cosmetics industry for the first time this year. Beauty Eurasia became the first and only cosmetics and beauty exhibition to benefit from this 50 percent support.
In 2019, Beauty Eurasia will bring together 360 companies from 35 countries and over 11,000 professional visitors and it has a huge export potential for the market in Turkey and Eurasia Region as being one of the most important gates opening to the Eurasian market. Attending the exhibition is especially important for the manufacturers and export companies whose target markets are located in the countries situated in this region for creating new commercial cooperations. Additionally, the exhibition will host many cosmetics chains, wholesalers, and retailers from countries of Africa, the Middle East, Central Asia, and the Far East, which are among the target markets of every part of the world. Besides, BeautyEurasia, where manufacturers and suppliers from all around the world showcase their products, services, and technologies to the visitors, will provide a full exhibition experience in 2019 for three days.
Events that will lead the industry will take place in BeuatyEurasia
Industry professionals and influencers will create a roadmap for international investors, local producers, buyers, and decision makers by addressing topics such as trends, technological developments, legislation, and export growth with the events program organized in cooperation with the institutions and organizations leading the industry.
Along with the conference sessions, new product and technology presentations of the exhibitor companies and interesting hair shows will be the focus of interest for visitors.
Exhibition Director Filiz Mehmedova shared information on the 2019 objectives of BeautyEurasia: ‘As ITE Turkey, we aim to contribute to the development of the industry by combining our broad experience and expertise in Turkey and Eurasia region with the existing strong global network of our group. With the support of the Ministry of Commerce, BeautyEurasia brings together different stakeholders in the industry and ensures that hundreds of exhibitors and visitors are informed about industry developments. We wish to contribute more to the industry in this year’s exhibition that will take place on June 20 –22, 2019 by increasing the number of the attending visitors which was over 10 thousand last year. Besides, the VIP Hosted Buyer Program, which we have successfully carried out for 2 years, will be included in this year’s exhibition program as well.
Mehmedova emphasized that with the ‘VIP International Hosted Buyer’ program, they have provided an opportunity for many individual exhibitors from the international arena: ‘Professional visitors find many new opportunities for new supplies, business developments, and partnerships by meeting manufacturers, suppliers, and a number of international top-level buyers.
The major brands of the industry will participate in BeautyEurasia…
Bülent Konca, Vice General Manager of MG International Fragrance Company, one of the companies participating in BeautyEurasia, stated: ‘We are attending around 15 exhibitions and symposiums related to our industry every year. We provide up-to-date information regarding our brand and field of activity to both stakeholders in our industry and end users through different communication channels and increase awareness regarding fragrance. And, as BeautyEurasia, an exhibition held in Istanbul, has an important place in our country, it enables us to welcome all our visitors as a host and come together with the companies that we supply essences for an effective period of three days.’